One of the biggest challenges I think in marketing these
days is how much is expected of a Marketing
Department. Big or small today
marketers have their hands in pretty much every pot at the office. I’m not
complaining, I would rather be immersed my organization than caught unaware.
Marketing can range from doing traditional roles like creating advertisements
and strategies to event planning and employee recognition. I think most of the
best marketers are also the best front line employees because they have the
finger on the pulse of what is going on and can jungle multiple asks and
campaigns while being part of traditional daily front-line operations.
With that being said, for me one of the biggest challenges
of being a new employee at a business in a new industry is not having that bare
basics knowledge about daily operations that someone who has worked one has.
With that knowledge comes respect, for example while I was working in Marketing
for McDonald’s Restaurants I gained the respect of the employees I was training
and teaching because I understood their roles and what a day in their shoes was
like because of my experience working as a “crew member” in high school. That
traction was so valuable to me and to the people I was working with.
Taking on my new marketing role with a financial institution
has been a challenge. One of the most challenging things I have been asked to
do is to take on being Captain of our Coldest Night of the Year fundraising
team and organizing our organization-wide fundraising efforts. I am so proud of
our team for their amazing work so far. I am used to organizing events, motivating a corporate team is a little different. As you can see on the website listed
below we have had nearly $800 in donations and that does not count all of the
money donated at our branches by our members. I appreciate how hard it can be
to follow the lead of someone new, especially when that person is new to their
role and industry and the team here has welcomed me whole-hardily.
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| Me in my Team Captain CNOY toque |
Unfortunately I am a desk jockey and do not have the
opportunities to fundraise like our amazing staff. They truly are amazing for all of the support
they have thrown behind making our team successful in supporting Open Arms and
the “homeless, hurt and hungry” here in the Annapolis Valley. To help in my own
way I am pulling some sweet Valentine’s Day treats from Pinterest and making
customized Cookiegrams to be sent between branches and around our area.
In the past 16 hours I have already raised $100 and I am sure
there is more to come! If you live in the Annapolis Valley and would like to
order some red velvet or sugar cookiegrams please email me
k.bruce@valleycreditunion.com!
It is going to be a cold night. It has been ridiculously
cold lately with wind-chills making it feel like the temperature is in the
-30s. There is not another group of people that I would rather be freezing with
than the incredible people I work with. I am so impressed with their ability to
juggle so many tasks and come out on the successful side with grace and
excitement to take on the next challenge.
A couple of days ago I blogged about my fundraising efforts as Team Captain for the Valley Credit Union Icebreakers for Coldest Night of the Year 2015. *More on that here* 
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