Creating My Own Marketing Textbook

Creating My Own Marketing Textbook

“2015 a year of learning, exercising and creating”

That has been my mission statement for this year. So far I think I have been doing okay at working on those three things. Today I am blogging about the first priority for this year, learning.

My new job working in marketing is one that requires a lot of learning on my part across the spectrum; learning new techniques, new computer programs and the scariest thing (for me) about banking. Working two jobs has proved to be a little bit much on top of my three goals. We have had a couple of snowdays so my living room has been turned into the University of Kate on the days I have time to dig into my Lynda.com curriculum.

One easy thing I have been doing to keep my brain in “learn mode” and to help build knowledge about Lynda.com is to read. Every day at my new job I sit and I read at least one article online. It can be about marketing, social media, innovation, finances, banking or business in general; whatever strikes my fancy or is trendy or relevant that day. I have learned an incredible amount from slowing my racing mind down for 5-10 minutes and reading an article. I then sum up the key points that pertain to my role at my job in one line on the paper and put it away until the next day.

things within my job that are not being covered by

Yes, it is that easy. One line a day and you are slowly creating your own personal textbook. I often go back and read through the list I have created thus far and reflect on the things I have learned in the past.

I often find my articles on LinkedIN or via my business buddies on Twitter. I have a few blogs that I love one being effUmarketing by Jordan Rycroft. My readings are not peer-reviewed articles or data plugged in and shot out at me to tell me what to think. The readings I do are from people working everyday in their respective fields and who see what is going on the in the world we try so hard to predict and cash-in on. Most of the articles are comprised of data that is complimented by anecdotal evidence or stories to back the overall message but have much more substance than an average blog and much less opinion.

That is just another thing I am doing to help myself learn new things in 2015. As you can see the longer I am at this job, the less time I have to do my readings. Do you have any tips? Leave them in the comment field or you can find me on LinkedIn and Twitter below. Let’s be friends :)

@KateBruce

https://ca.linkedin.com/in/katebruce

Adulting With Kate: An Unexpected Stop Over

I set really high expectations for pretty much everything in life. I personally think it all stems from learning

how to read those stupid classroom signs with inspirational quotes on them. I may have taken them to heart a little too much.

It is kind of strange. I had never really thought about it until right now. When I was a child I thought I would be a world travelling professional (specifically a lawyer or a journalist) that would not have to settle down and still manage to wrangle my four or five kids into bed every night after a lovely homemade supper. I have grown out of that fantasy, the one where I was a serious adult with very serious career and demanding personal life. That being said I do take my career very seriously, I absolutely am in love with my job and my adventure working in radio so far, but I still expect to take the world by storm some day when I have gotten the practice and developed the patience it takes to be a real adult. I love my career tract enough to let my personal life suffer a bit, moving across the country away from any friends and family I have ever had to start my career off working independently was a choice I made and that until recently had not really bothered me.

The real adult part is the struggle. Sometimes I set the bar so high on my expectations that I end up a little heartbroken when they don’t work out the way I see them in my head. I am a very visual person and have always embraced visualizing and willing myself to win. I was the kid who always cried on Christmas Day when the magic had worn off and the sugar had set in (and DisneyWorld was still not in the card for the upcoming year). My parents were thrilled when I became able to drive myself to hockey games, I never thought I had played very well and usually was a huge ball of nerves before and after every game. 

I could continue this list of setting relatively high bars to hurdle and uber competitiveness mashed with a side of temper flare ups but I think two examples is enough. I never really was a very whimsical child, I obsessed over music and sports until I went to university and then went on to obsess about getting out of university on time and onto something I would enjoy a lot more. If you haven’t read my previous blogs I was not the best student at university, I freely admit it.

I have always been super passionate about the things I have become involved in, from cutting carbs to travelling there are things that are always on my mind. My attention span may dwindle, but the passion never really has been drained. Let’s just say I can be a little intense.

But, as being part of an adult today’s lesson is that I need to stop reading those damn quotes and taking them so seriously. It is amazing to have aspirations, huge plans, and incredible dreams and to live the fantasy but at some point you have got to get your head out of the clouds and take a breath. Yes, shoot for the stars, but be okay with an extended stopover flight. Sometimes that is what life is, life is a massive journey full of experiences that won’t wait for you to experience them yourself sometimes. These situations thrust themselves on you and though they may not be welcome, or what you expected they are a reality that should be greeted with warmth or at least curiosity.

Sidenote: When I was twenty-one I did end up going to Disneyland (I know it’s not quite Disneyworld) with my boyfriend and I must say it was a trip beyond all of my expectations, even though everyone had informed me after a lifetime of dreaming of a Disney vacation that I would be disappointed, I was not. 

Rant: Girls Night Out

I have come to realize that the phrase ‘girl’s night out’ is one of the most annoying things you can say to a guy…ever.  Seriously, even in a text message you can feel things tense up the second those words are used together. When I throw the idea out there to my boyfriend his eyes squint, just a little bit, as if he is imagining the high decibel screams and eventual tears that will be shed as part of the festivities.   

The headache is also is because most of the time when screaming ‘girl’s night out’ there is a chorus of two or three other ladies joining in and you all have had one or two adult beverages (on the night of). I know just in the planning stages when I say those three little words I picturing those ladies saying it with me in my head, as I pop a bottle of champagne and look hella fine.

That is exactly what is going on in my head every five minutes as we approach the end of this short work week (yes, I know it is still Thursday). As the clock counts down minutes to freedom, getting ready for Friday, I have already pre-planned my outfit for Saturday night and about 90% of the details after my plans changed a slightly. Yes, in my head, I have the ideal Saturday night ready to go. It involves one of the two new dresses sitting in the JJ’s back beside me that I picked up on my lunch hour, a bottle of sparkling rose, some of my favourite people I have ever met working in radio (yes, they all have vaginas… it’s a girls night) and high heel shoes that I will most likely end up carrying at some point.

Yes, I am all about the planning. Always have been, always will be. As much as I love the wild, free, careless disregard of a ‘girl’s night out’ I still love being in control. I am not a very spontaneous person, not at all. Even when I was in university, when ‘girl’s night’ would happen at least twice a week I was all about the plan.

Growing up, I thought it was silly that all my female relatives would flock to the city together, complain that they never went out together enough and drink way too much. But, at the ripened age of 24 I have started to get it. I have a serious boyfriend and single girlfriends so I feel pretty guilty going out without him, it is pretty hard to find nights when we can all make plans without leaving anyone out (or sidelining the boyfriend without annoying him). Now I know half the pain my female relatives faced, the other half being kids… don’t even get me started there.

I cannot wait to sit in a car for hours with my favourite people in the Kootenays and get into Vancouver this Saturday night, end rant. Happy girl. 

Kate Learns: Sandbox, The Pride of New Glasgow

I am Nova Scotian to the core. 

If you don't notice it when I talk it is because I watched a whole lot of TV growing up.

Few people really comment on my Nova Scotian accent, its not a thing; so don't bother. 

One thing about us Scotians is that whenever Nova Scotia is mentioned on television, in movie or even in a Newspaper around the world we automatically feel the need to celebrate that acknowledgement. 

I will most likely blog about this in the future, I will move on to the point of this blog right now. 

When prepping for my radio show today I saw a track come up in the 'All Request 90s Nooner' that I had never heard of before, I did a little research to see just who exactly the band Sandbox was and I was delighted to learn the band was from New Glasgow, Nova Scotia. It got even better; I then learned Mike Smith was the band's guitarist. Mike Smith is one of the stars of a Canadian cult classic, The Trailer Park Boys. 

Sandbox was active between the years 1993 and 1998, releasing three albums in that time. They were nominated for one Juno and won three ECMAs (East Coast Music Awards). For more on Sandbox here is the link to their article on Wikipedia: http://en.wikipedia.org/wiki/Sandbox_(band).

For a little perspective here is Sandbox's track 'Curious':

And here the Trailer Park Boys recently on Stroumbo: