Showing posts with label ad. Show all posts
Showing posts with label ad. Show all posts

Tuesday, December 30, 2014

A Proud Moment Thanks to a Childhood Watching Oprah

Both Dane and Oprah are visibly proud of me.
Time has been flying away; it is hard to believe I used to have time to write everyday! 

Yes, my blog used to be part of my job and now that I have branched out into the world of marketing, finance and banking I really do not have time to write my humble thoughts in a trivial blog daily. But, I do miss it. 

Today at work I was challenged by weaving my fine radio skills with the art of ad writing for radio. Normally this is not so much a challenge, but an almost fun creative writing exercise. Over the past week it has not been, it has been a learning experience just to get through all the material I need to know before writing an ad for products that I am still rather naive about. I know have the first drafts of both spots done and I am about to start the editing process and mark up all the beautiful white paper I can. So, I thought I would share the inspiration for the second of the two ads I have just penned because it is a moment from my childhood I will never forget. 

I was 15 when this Oprah episode aired and I remember thinking to myself, "no way Oprah would ever drive one of those cars, she is a better actress than everyone gives her credit for". Today, I called up this moment in television history and twisted it for my own purposes for a radio ad. I will share it when the time comes for it to be produced, if it is ever produced. There is still a chance that it will end up in a paper ball on my floor at home or in a recycling bin in my boss's office. Regardless, nothing can take away the happiness I feel right now as I check this item off my to-do list. 


Here it is: 

I think anyone who enjoys a laugh can watch that without thinking about Dane Cook's bit on the same episode. Honestly, my inspiration was about 1/3 Oprah and 2/3 Dane Cook for the ad so here is that moment as well:


1/3 Oprah, 2/3 Dane Cook not a bad combination right? 

Just in case you are wondering what my inspiration was for the straight ad I wrote, the one I am much less proud of well it was $$$. Dolla-dolla bills. 


Wednesday, January 29, 2014

Viral Video: Budweiser's New Ad


Dogs and horses.

Two things I miss about being home. I miss my parent’s farm and my dog. I actually miss every dog in my family, my grandmother’s golden lab and my parent’s border collie. I even miss my little cousin Mitchell’s chocolate lab puppy that I have only met via Skype. Watching this new Budweiser commercial brought tears to my eyes, dogs and horses get me every time.  

I’m not sure that this will sell beer, but all I want right now is to cuddle a puppy.

Also, all of my co-workers hate me right now because I have personally either: a) sent them this commercial to watch and forced them to comment on it or b) drug them to my desk individually to watch it. I have watched it quite a few times and there is an office-wide sigh every time they hear the song start up again.

*sighs*


It is all part of my master plan to be given (aka forced) into the empty back office. 

Wednesday, November 20, 2013

KMART's 'Show Your Joe' Commercial

American retailer KMART is taking some heat for their new Joe Boxer Holiday commercial.

KMART’s recent commercials have been some of my favourites. In radio school you are forced into copy-writing classes to learn the art of writing great commercials and the strategies behind good creative writing. Naturally I fell in love with KMART’s ‘Ship My Pants’ commercial (below) the first time I saw it, every time I watch it I still lose it laughing at the old man’s line, “I just shipped my bed.” Seriously, it is up there with the panda cheese commercials (also below).

This holiday season KMART has released a new commercial for Joe Boxer boxers with a string of hunky men performing ‘jingle bells’ like never before and I love it! Seriously, I think it is enough to warrant a KMART comeback for all us Canadians who will be forced to sit around waiting for this gem of an American commercial to come on American channels feeds. Not because it is sexy, actually the more I think about it the less attractive I find all the studs in the video, but because it is funny. Yes, I understand why some people are offended by video and even why people think it is in bad taste but it beats the hell out of all those Cellino & Barnes and University of Phoenix ads we are forced to watch all the time through American cable channels.

What do you think? Good fun? Should Vicky’s ‘Angels’ be the only holiday show offs on tv?

I am amazed it has taken this long for this to happen...

KMART’s ‘Show Your Joe’ commercial



KMART’s ‘Ship My Pants’ commercial…



The top ‘Panda Cheese’ commercials…