Creating My Own Marketing Textbook

Creating My Own Marketing Textbook

“2015 a year of learning, exercising and creating”

That has been my mission statement for this year. So far I think I have been doing okay at working on those three things. Today I am blogging about the first priority for this year, learning.

My new job working in marketing is one that requires a lot of learning on my part across the spectrum; learning new techniques, new computer programs and the scariest thing (for me) about banking. Working two jobs has proved to be a little bit much on top of my three goals. We have had a couple of snowdays so my living room has been turned into the University of Kate on the days I have time to dig into my Lynda.com curriculum.

One easy thing I have been doing to keep my brain in “learn mode” and to help build knowledge about Lynda.com is to read. Every day at my new job I sit and I read at least one article online. It can be about marketing, social media, innovation, finances, banking or business in general; whatever strikes my fancy or is trendy or relevant that day. I have learned an incredible amount from slowing my racing mind down for 5-10 minutes and reading an article. I then sum up the key points that pertain to my role at my job in one line on the paper and put it away until the next day.

things within my job that are not being covered by

Yes, it is that easy. One line a day and you are slowly creating your own personal textbook. I often go back and read through the list I have created thus far and reflect on the things I have learned in the past.

I often find my articles on LinkedIN or via my business buddies on Twitter. I have a few blogs that I love one being effUmarketing by Jordan Rycroft. My readings are not peer-reviewed articles or data plugged in and shot out at me to tell me what to think. The readings I do are from people working everyday in their respective fields and who see what is going on the in the world we try so hard to predict and cash-in on. Most of the articles are comprised of data that is complimented by anecdotal evidence or stories to back the overall message but have much more substance than an average blog and much less opinion.

That is just another thing I am doing to help myself learn new things in 2015. As you can see the longer I am at this job, the less time I have to do my readings. Do you have any tips? Leave them in the comment field or you can find me on LinkedIn and Twitter below. Let’s be friends :)

@KateBruce

https://ca.linkedin.com/in/katebruce

A Proud Moment Thanks to a Childhood Watching Oprah

Both Dane and Oprah are visibly proud of me.

Time has been flying away; it is hard to believe I used to have time to write everyday! 

Yes, my blog used to be part of my job and now that I have branched out into the world of marketing, finance and banking I really do not have time to write my humble thoughts in a trivial blog daily. But, I do miss it. 

Today at work I was challenged by weaving my fine radio skills with the art of ad writing for radio. Normally this is not so much a challenge, but an almost fun creative writing exercise. Over the past week it has not been, it has been a learning experience just to get through all the material I need to know before writing an ad for products that I am still rather naive about. I know have the first drafts of both spots done and I am about to start the editing process and mark up all the beautiful white paper I can. So, I thought I would share the inspiration for the second of the two ads I have just penned because it is a moment from my childhood I will never forget. 

I was 15 when this Oprah episode aired and I remember thinking to myself, "no way Oprah would ever drive one of those cars, she is a better actress than everyone gives her credit for". Today, I called up this moment in television history and twisted it for my own purposes for a radio ad. I will share it when the time comes for it to be produced, if it is ever produced. There is still a chance that it will end up in a paper ball on my floor at home or in a recycling bin in my boss's office. Regardless, nothing can take away the happiness I feel right now as I check this item off my to-do list. 

Here it is: 

I think anyone who enjoys a laugh can watch that without thinking about Dane Cook's bit on the same episode. Honestly, my inspiration was about 1/3 Oprah and 2/3 Dane Cook for the ad so here is that moment as well:

1/3 Oprah, 2/3 Dane Cook not a bad combination right? 

Just in case you are wondering what my inspiration was for the straight ad I wrote, the one I am much less proud of well it was $$$. Dolla-dolla bills.