Creating My Own Marketing Textbook
“2015 a year of learning, exercising and creating”
That has been my mission statement for this year. So far I think I have been doing okay at working on those three things. Today I am blogging about the first priority for this year, learning.
My new job working in marketing is one that requires a lot of learning on my part across the spectrum; learning new techniques, new computer programs and the scariest thing (for me) about banking. Working two jobs has proved to be a little bit much on top of my three goals. We have had a couple of snowdays so my living room has been turned into the University of Kate on the days I have time to dig into my Lynda.com curriculum.
One easy thing I have been doing to keep my brain in “learn mode” and to help build knowledge about Lynda.com is to read. Every day at my new job I sit and I read at least one article online. It can be about marketing, social media, innovation, finances, banking or business in general; whatever strikes my fancy or is trendy or relevant that day. I have learned an incredible amount from slowing my racing mind down for 5-10 minutes and reading an article. I then sum up the key points that pertain to my role at my job in one line on the paper and put it away until the next day.
things within my job that are not being covered by
Yes, it is that easy. One line a day and you are slowly creating your own personal textbook. I often go back and read through the list I have created thus far and reflect on the things I have learned in the past.
I often find my articles on LinkedIN or via my business buddies on Twitter. I have a few blogs that I love one being effUmarketing by Jordan Rycroft. My readings are not peer-reviewed articles or data plugged in and shot out at me to tell me what to think. The readings I do are from people working everyday in their respective fields and who see what is going on the in the world we try so hard to predict and cash-in on. Most of the articles are comprised of data that is complimented by anecdotal evidence or stories to back the overall message but have much more substance than an average blog and much less opinion.
That is just another thing I am doing to help myself learn new things in 2015. As you can see the longer I am at this job, the less time I have to do my readings. Do you have any tips? Leave them in the comment field or you can find me on LinkedIn and Twitter below. Let’s be friends :)
@KateBruce
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